Functional Foods & Nutraceuticals has looked into the future and sees … new functional foods and nutraceuticals, of course.

“Celsius” and “Enviga”

  • Claim to promote weight loss via a combination of ingredients such as ginger, caffeine, and green tea that quickly and rapidly increase metabolism so that more calories are burned than consumed.

“LightFull Satiety Smoothie” (US) and “Danone Shape Lasting Satisfaction Yogurt” (Europe)

  • Combines fiber and protein to promote satiety with low-calorie loads.

Fortified beer

  • US beer fortified with folic acid and B-vitamins — “vitamin beer”
  • German lagers fortified with lecithin, folic acid, other vitamins and lemon balm targeting women.

Probiotic dairy drinks and yogurts

  • Help regulate digestive tract health

And don’t forget…

  • Immunity-boosting probiotic juices, snack bars, and even breakfast cereals

12/12/06 21:22 JR

Hi, I’m JR

John Russo, Jr., PharmD, is president of The MedCom Resource, Inc. Previously, he was senior vice president of medical communications at, a complementary and alternative medicine website.