The C.A.M. Report
Complementary and Alternative Medicine: Fair, Balanced, and to the Point
  • About this web log

    This blog ran from 2006 to 2016 and was intended as an objective and dispassionate source of information on the latest CAM research. Since my background is in pharmacy and allopathic medicine, I view all CAM as advancing through the development pipeline to eventually become integrated into mainstream medical practice. Some will succeed while others fail. But all are treated fairly here.

  • About the author

    John Russo, Jr., PharmD, is president of The MedCom Resource, Inc. Previously, he was senior vice president of medical communications at, a complementary and alternative medicine website.

  • Common sense considerations

    The material on this weblog is for informational purposes. It is not medical advice or counsel. Be smart, consult your health professional before using CAM.

  • Recent Posts

  • Recent Comments

    Truth in advertising campaign

    FDA logoThe FDA has sent letters to 21 companies of natural products regarding making unsubstantiated treatment claims — including H1N1 cures.

    In response, the Natural Products Foundation (NPF) recently met with officials from both U.S. Food and Drug Administration (FDA) and Federal Trade Commission (FTC) to find ways to help it establish and implement a truth in advertising campaign.

    Under this program, the natural products companies are expected to embrace the basic principles that any advertisement or marketing materials must be truthful, not misleading and substantiated under the requirements of both the Federal Food Drug and Cosmetic Act (FDCA) as amended by Dietary Supplement Health and Education Act (DSHEA) and the Federal Trade Commission Act.

    The bottom line?
    There’s something very wrong when people who sell “natural” products need a formal program before they take their public health responsibility seriously.

    And yet, I know many people who place more trust in natural products they buy at health food store than in prescription drugs manufactured under strict FDA controls.

    Here’s the link to the campaign site.

    Medical News Today has more on the program too.

    10/31/09 23:16 JR

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