The C.A.M. Report
Complementary and Alternative Medicine: Fair, Balanced, and to the Point
  • About this web log

    This blog ran from 2006 to 2016 and was intended as an objective and dispassionate source of information on the latest CAM research. Since my background is in pharmacy and allopathic medicine, I view all CAM as advancing through the development pipeline to eventually become integrated into mainstream medical practice. Some will succeed while others fail. But all are treated fairly here.

  • About the author

    John Russo, Jr., PharmD, is president of The MedCom Resource, Inc. Previously, he was senior vice president of medical communications at, a complementary and alternative medicine website.

  • Common sense considerations

    The material on this weblog is for informational purposes. It is not medical advice or counsel. Be smart, consult your health professional before using CAM.

  • Recent Posts

  • Recent Comments

    Healthcare activities on “Second Life” reported

     Researchers in Canada found a wide array of health-related activity in the 3 dimensional virtual world of Second Life.

    Second Life is free for users with basic accounts, and reported more than 16 million registered users worldwide in 2008.

    First, the details.

    • 3 separate search strategies were used to identify health-related sites on Second Life.
    • Each site was visited; and user experience, chief purpose, and basic site information, including user traffic data and site size were recorded.

    And, the results.

    • There are a range of range of health-related activities on Second Life.
    • A diverse group of users, including organizations, groups, and individuals are represented.
    • For many users, Second Life activities are a part of their Web 2.0 communication strategy.
      • Background on Web 2.0 is here.
    • Among 68 health-related sites…
      • Principle aim
        • Patient education
        • Increase awareness about health issues
      • Second most common type of sites…
        • Support
        • Training
        • Marketing
    • A few sites were designed to conduct research in Second Life or to recruit participants for real-life research.

    The bottom line?
    The authors concluded, “Users are engaged in a range of health-related activities in Second Life, which are potentially impacting real-life behaviors.

    Maybe, but it would be useful to have specifics on the impact any of this has in real life compared to the other activities of this virtual world.

    5/26/09 15:36 JR

    Leave a Comment

    You must be logged in to post a comment.