The C.A.M. Report
Complementary and Alternative Medicine: Fair, Balanced, and to the Point
  • About this web log

    This blog ran from 2006 to 2016 and was intended as an objective and dispassionate source of information on the latest CAM research. Since my background is in pharmacy and allopathic medicine, I view all CAM as advancing through the development pipeline to eventually become integrated into mainstream medical practice. Some will succeed while others fail. But all are treated fairly here.

  • About the author

    John Russo, Jr., PharmD, is president of The MedCom Resource, Inc. Previously, he was senior vice president of medical communications at, a complementary and alternative medicine website.

  • Common sense considerations

    The material on this weblog is for informational purposes. It is not medical advice or counsel. Be smart, consult your health professional before using CAM.

  • Recent Posts

  • Recent Comments

    Comparing advice from pharmacists and clerks in a health food store

    Verbal claims are common practice in health food stores, despite the lack of either written claims and/or proof of efficacy for most of them.

    In this study, the number and type of verbal claims for natural health products (NHP) made by pharmacists were compared to those made by health food stores personnel.

    • All health food stores but only 10% of pharmacies recommended NHP for the treatment of hypertension
    • Most health food store staff stated that NHP are superior or equal to medicinal drugs in treating high blood pressure

    This is not true. There is no evidence to suggest that any supplement is equal to or better than presecription drugs to lower high blood pressure.

    These verbal claims are often inappropriate and not evidence-based. Yet, they are common practice in health food stores. As a sales tactic, it’s an effective approach to selling supplements given that 30% to 40% of North American adults are functionally illiterate.

    Talk’s cheap. When it comes to your health it can be misleading, expensive, and potentially harmful.

    10/14/06 21:57 JR

    Leave a Comment

    You must be logged in to post a comment.