The C.A.M. Report
Complementary and Alternative Medicine: Fair, Balanced, and to the Point
  • About this web log

    This blog ran from 2006 to 2016 and was intended as an objective and dispassionate source of information on the latest CAM research. Since my background is in pharmacy and allopathic medicine, I view all CAM as advancing through the development pipeline to eventually become integrated into mainstream medical practice. Some will succeed while others fail. But all are treated fairly here.

  • About the author

    John Russo, Jr., PharmD, is president of The MedCom Resource, Inc. Previously, he was senior vice president of medical communications at, a complementary and alternative medicine website.

  • Common sense considerations

    The material on this weblog is for informational purposes. It is not medical advice or counsel. Be smart, consult your health professional before using CAM.

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    Heinz Ketchup reduces sodium 25%

    H. J. Heinz Company has reformulated its world-famous ketchup to comply with New York Mayor Michael Bloomberg’s National Salt Reduction Initiative.

    It’s the latest salvo in the food wars.

    According to Hot Air, Heinz is one of 16 food manufacturers and vendors to reduce the salt content in their products by 25%. Others brands include Au Bon Pain and Starbucks, the pizza chain Uno Chicago Grill, quick-service chain Subway, and foodservice companies Boar’s Head, FreshDirect, Goya, Hain Celestial, Kraft, LiDestri, Mars Food, McCain Foods, Red Gold, Unilever and White Rose.

    Heinz is, of course, confident the new formulation will be a hit.

    On the other hand, it could be the latest New Coke, which, you may remember, was resoundingly rejected by consumers when unveiled in 1985.

    650 million bottles of Heinz Ketchup are sold worldwide in more than 140 countries, with annual sales of more than $1.5 billion.

    5/15/10 21:11 JR

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