The C.A.M. Report
Complementary and Alternative Medicine: Fair, Balanced, and to the Point
  • About this web log

    This blog ran from 2006 to 2016 and was intended as an objective and dispassionate source of information on the latest CAM research. Since my background is in pharmacy and allopathic medicine, I view all CAM as advancing through the development pipeline to eventually become integrated into mainstream medical practice. Some will succeed while others fail. But all are treated fairly here.

  • About the author

    John Russo, Jr., PharmD, is president of The MedCom Resource, Inc. Previously, he was senior vice president of medical communications at, a complementary and alternative medicine website.

  • Common sense considerations

    The material on this weblog is for informational purposes. It is not medical advice or counsel. Be smart, consult your health professional before using CAM.

  • Recent Posts

  • Recent Comments

    Profiling NOHPs consumers

    Results from a recent survey suggest that the profile of the typical consumer of natural, organic and health products (NOHPs; pronounced “nopes”) is coming closer to mainstream America.

    Growth is rapid. Nearly 30% of North American consumers who buy NOHPs started in the past year. They’re still younger than the national average, but are getting closer to mainstream America in terms of education and income. For example, among new NOHPs consumers, the percentage with a high school degree or less has more than doubled (9% to 19%).

    In addition, they’re more likely to purchase NOHPs from a mass merchandiser such as Wal-Mart.

    The main influence in motivating the new converts to NOHPs is advice or information from a friend or relative.

    8/1/06 19:28 JR

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