The C.A.M. Report
Complementary and Alternative Medicine: Fair, Balanced, and to the Point
  • About this web log

    This blog is intended as an objective and dispassionate source of information on the latest CAM research. Since my background is in pharmacy and allopathic medicine, I view all CAM as advancing through the development pipeline to eventually become integrated into mainstream medical practice. Some will succeed while others fail. But all are treated fairly here.

  • About the author

    John Russo, Jr., PharmD, is president of The MedCom Resource, Inc. Previously, he was senior vice president of medical communications at www.Vicus.com, a complementary and alternative medicine website.

  • Common sense considerations

    The material on this weblog is for informational purposes. It is not medical advice or counsel. Be smart, consult your health professional before using CAM.

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    McDonald’s is setting up vegetarian outlets

    That’s right. Financial Times reports veggie only outlets will appear in Amritsar, home to the Golden Temple, the holiest site of India’s minority Sikh faith, and the small town of Katra, the base for Hindus visiting the mountain shrine of Vaishno Devi, the second busiest pilgrimage spot in India.

    Here’s what we know.

    Finding the right mix in India has been a challenge for McDonalds. Today, the chain primarily serves chicken burgers. Vegetarian meals for the Indian consumer include the following:

    • McVeggie, a patty of carrots, peas with potato
    • McAloo Tikki, a deep fried patty of spicy mashed potatoes
    • McSpicy Paneer, a patty of traditional Indian cheese

    These items will form the core of the menu of the new outlets at the holy sites.

    The bottom line?

    Fast food chains commonly adjust their offerings to meet the tastes and preferences of consumers.

    For example, here in Asheville, it’s not uncommon to see biscuits and gravy on the menu.

    Grits, anyone?

    No word on when the first veggie McDonald’s will appear in the US.

    9/4/12 14:21 JR

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